About Us2019-01-08T19:52:58+00:00


CrossFit’s literal definition is “Constantly varied functional movements performed at high intensities.” CrossFit is a strength and conditioning program that builds general physical preparedness for all of life’s challenges. It’s a blend of gymnastics, weightlifting, and mono-structural endurance. Workouts are fun and challenging, and most importantly, rewarding!


Our Pledge

We pledge to provide a safe, effective and inclusive training environment for all our members. We pride ourselves on our top-notch coaching, intelligent programming, and professional yet relaxed atmosphere. Everyone from folks exercising for the first time to competitive athletes will feel appropriately challenged and motivated. At CrossFit Can-Do, you are accepted for who you are, then immediately challenged to get better.

Our Values

Our desire is to be recognized as a business that gives back to our local community, is a competitive CrossFit affiliate, provides a clean, professional & positive environment and above all, works hard for our members.




Brandon Iurato
Brandon IuratoCoach - CrossFit Level 1

Brandon has been committed to fitness his entire life. At 7 years old, living in Japan, his mother made him commit to studying karate for one-year; this one-year commitment turned into seven years of martial arts training.  This was the foundation of Brandon’s physical fitness journey.

At 14, he discovered boxing and quickly developed into a top amateur fighter. As an adult, he was also a competitive powerlifter for several years, ranking 2nd nationally in the bench press.

While serving in the U.S. Air Force, Brandon continued to compete in boxing and was selected as a team member for the “Fittest on Base” Peacekeeper Challenge Warrior Series, competing against military teams from all over the world.

After 25 years of combined experience in law enforcement, corporate America and owning two businesses, Brandon transferred his skills and passion for helping others achieve more by becoming a managing partner and coach at CrossFit Can-Do.

His enthusiasm for helping others set goals and realize their potential is evident in his coaching style—positive, encouraging and high-energy.

Brandon also holds the following certifications:

  • CrossFit Scaling
  • CrossFit Anatomy
  • CrossFit Aerobic Capacity
Jill Iurato
Jill IuratoBootCamp Coach

Jill Iurato is Managing Partner for CrossFit Can-Do. She has her CFL1, programs & coaches our BootCamp sessions and works with athletes in balancing nutrition to achieve individual weight loss (or gain) goals, while maximizing their performance in the gym.

As a child, Jill was a competitive swimmer (setting Arizona state records) and equestrian. She has run several half marathons, competed in some triathlons (including New York City Tri), participated in many mud runs & local 5K & 10K races. Prior to CrossFit, Jill spent many years doing traditional weight-lifting and high intensity bootcamp-like workouts. She loves doing industry research, modifying standard exercises which creates opportunities to challenge athletes’ bodies differently with every workout. Each workout she designs is unique, fun, challenging & performed at high intensities that athletes love.

Jill has a strong business acumen and has spent most of her life working for Fortune 50 organizations, building teams & helping others to excel. She has a BS in Business Management & an MBA Management Information Systems & Finance.

Travis Sanchez
Travis SanchezHead Coach & Programmer

Travis was born and raised in Cottonwood, AZ, and has been involved in sports and fitness since childhood. After graduating high school, he enlisted in the United States Marine Corps.

Proudly serving four-years of active duty, 2 combat tours in Afghanistan and traveling to other bases around the world, he discovered CrossFit in Japan while training for a SealFit program. After separating from the Marine Corps, attending Yavapai Community College and exploring other career choices, Travis realized his passion for helping others through CrossFit and focused his attention at CrossFit Can-Do as Head Coach & Programmer.

Travis’ motto is “Don’t talk about it, be about it.” and truly believes in the transformative power of physical fitness.  As a coach, he strives to lead by example, being a student of CrossFit himself and motivating others to push themselves beyond what they believe they “Can-Do.” He challenges himself not only to continue his own CrossFit training, but also to become a better coach, inspiring those is this community to embrace a healthy lifestyle.

When he’s not training or coaching, Travis loves spending time with his family, playing the drums, and going to the movies. He strives to live every day to its fullest, with one of his aspirations being to qualify for CrossFit Regionals in 2018.

Travis also holds the following certifications:

  • CrossFit Kids
  • CrossFit Defense

Come Visit Us!

Try a FREE class at CrossFit Can-Do!